Workforce optimisation goals define the specific purpose or problem that a company aims to address through its marketing actions. To ensure clarity and effectiveness, these goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. The structure of each goal should be self-explanatory and easy to understand so that everyone involved can work towards a common objective.
Workforce goals provide a general orientation to develop initiatives that should be tied to your business goals.
Product managers and Operational managers have to go through the TOM (target operation model) to understand how they can accomplish these goals. All initiatives selected by the operations manager should be supported by the technology, process and people involved.